Together with courageous artists, organizers and partners, we managed to create something unique during this difficult time. Concerts, shows, opera galas, pole vaulting, boxing, DJ sessions and movies were still possible as a live experience while adhering to the applicable rules of conduct. Our industry has always excelled in 'reinvention' and rapid innovation. The idea and implementation of the 'car concerts' a few days after the lockdown was our contribution to being able to offer concerts under different conditions for artists, productions and audiences.